Strategy of an organization is about continuously creating value.

Three important elements of strategy:

• Defining the framework – comes from the customer mind map.

• Defining the perception – comes from competitive advantage.

• Defining the personality – comes from positioning.

Organization Pyramid (Bottom to Top)

• Cosmic Purpose

• Organization Theory – Energy of cosmic purpose goes into this.

• Organization Culture – Vehicle in which every strategy can travel.

• Organization Strategy

• Value Proposition

Organization theory provides 3 strategic sights ...