In this episode, we sit down with Leslie Goltz, award-winning brand builder, marketing strategist, and CMO of Roots Canada, former Unilever GM (Dove brand), to uncover what it really takes to create an iconic brand.

From launching new brands to revitalizing declining ones, Leslie shares the secrets behind effective storytelling, emotional connection, and leadership in marketing. Now, as she elevates a renowned Canadian brand on the global stage, she’s revealing what it takes to build a brand that truly stands the test of time.

Key Takeaways:

• The art of brand storytelling and why it matters
• How to balance creativity and strategy for marketing success
• The leadership mindset needed to build and grow strong brands
• Why emotional connection is key to consumer loyalty
• How digital-first marketing is  ...