Episode 6: Owning a valuable customer problem.

Technology has become critical to future-proof the restaurant sector – helping restaurateurs to thrive, not just survive. Owning a customer problem is transformative, but if you can’t articulate the value of your business solution, how can you sell it? A new business category could transform your fortunes. Christian Mouysset, Tenzo co-founder, talks to The B Word about how rebranding and category creation changed perceptions of his tech platform.