The B Word | Podcast en RSS.com

Branding in the age of LLM search: Engagement in an unbranded space

Bob van Luijt, CEO & CoFounder, Weaviate explains how you stay memorable in an unbranded LLM search world, where your tone and truth do the heavy lifting long before anyone lands on your site. If you want a wake up call on the future of B2B branding, this one lands.

T3 · E3

1 dic 2025

30:39

Branding in the age of LLM search: Engagement in an unbranded space

Trailer

Bob van Luijt, CEO & CoFounder, Weaviate explains how you stay memorable in an unbranded LLM search world, where your tone and truth do the heavy lifting long before anyone lands on your site. If you want a wake up call on the future of B2B branding, this one lands.

T3

19 nov 2025

0:46

Tech Punks and Tardigrades: The Human Side of B2B Tech Branding

In this episode Fara Darvill asks what happens when the precision of tech meets the emotion of brand? We sit down with Candace van Oostrum from Temporal Technologies to explore how B2B tech brands are rewriting the rules, embracing their quirks, and leading with humanity. You won't want to miss this one! The B Word is a Design by Structure podcast.

T3 · E3

3 nov 2025

37:25

Tech Punks and Tardigrades: The Human Side of B2B Tech Branding

Trailer

In this episode, Fara Darvill asks what happens when the precision of tech meets the emotion of brand? We sit down with Candace Van Oostrum from Temporal Technologies to explore how B2B tech brands are rewriting the rules, embracing their quirks, and leading with humanity. You won't want to miss this one! The B Word is a Design by Structure podcast.

T3

3 nov 2025

1:30

Brand Forward: Scaling, Strategy & Success

In this episode, Jesse sits down with Simon Littlewood from Estu Global to explore the journey of scaling a business, evolving a brand, and making strategic decisions for long-term impact. Simon shares insights into how his organisation has navigated growth, from engaging diverse communities and crossing cultural borders to securing large contracts and fostering meaningful partnerships. The conversation delves into the challenges of rebranding and positioning, discussing how a brand must stretch and adapt as it grows while maintaining its core identity. Simon also reflects on the importance of strategic planning, balancing structured and informal decision-making processes, and ensuring alignment between business values and the partners they choose to work with.

T3 · E2

26 mar 2025

26:53

The Power of a Name: Navigating Change, Creativity, and Unpopular Decisions!

In this episode, Jesse and Robin Winstanley from OnPath Energy dive into the intricate process of branding, consultation, and change management. They discuss the challenges and opportunities that come with naming and rebranding, highlighting the importance of audience-driven decisions, internal engagement, and embracing bold choices—even when they’re unpopular. Robin reflects on the professional growth that came from the process, the value of strong brand advocacy, and how a disciplined approach to consultation can lead to a successful outcome. Together, they share insights on navigating stakeholder input, making strategic branding decisions, and ensuring a new identity is embraced both internally and externally. Whether you're facing a carve-out, a rebrand, or a major change initiative, this episode offers valuable lessons on making the process smoother, more effective, and even enjoyable.

T3 · E1

4 feb 2025

31:44

Making commercial road transport clean, fair and efficient.

In this episode: we dive deep into the transformative journey of Eurowag’s branding project. John and Juho reflect on the creative process, highlighting the importance of building on existing foundations rather than starting from scratch. They discuss the significance of Eurowag's purpose statement and how it brought clarity and unity across the company. Juho shares insights on the impact of the rebranding on Eurowag’s products, marketing communications, and overall strategy.

T2 · E16

30 jul 2024

34:07

Making commercial road transport clean, fair and efficient.

Trailer

In this episode: we dive deep into the transformative journey of Eurowag’s branding project. John and Juho reflect on the creative process, highlighting the importance of building on existing foundations rather than starting from scratch. They discuss the significance of Eurowag's purpose statement and how it brought clarity and unity across the company. Juho shares insights on the impact of the rebranding on Eurowag’s products, marketing communications, and overall strategy.

T2

24 jul 2024

1:39

Transforming Sustainability: The Brand Evolution of Planet Mark

Trailer

In this episode, with guest Steve Malkin, we explore the role of certifications, emphasising the importance of trust and evidence-based data in promoting sustainable practices. The discussion highlights the challenges faced by SMEs in adopting sustainability initiatives and showcases innovative approaches, such as Planet Mark's zero-carbon bus tour, to engage businesses and communities directly. We examine the impact of new technologies, including AI, on sustainability efforts, discussing how they can enhance efficiency in achieving net zero goals. Additionally, we address the broader cultural and economic benefits of sustainability, underscoring the potential for businesses to lead positive change.

T2

3 jul 2024

1:56

Transforming Sustainability: The Brand Evolution of Planet Mark

In this episode, with guest Steve Malkin, we explore the role of certifications, emphasising the importance of trust and evidence-based data in promoting sustainable practices. The discussion highlights the challenges faced by SMEs in adopting sustainability initiatives and showcases innovative approaches, such as Planet Mark's zero-carbon bus tour, to engage businesses and communities directly. We examine the impact of new technologies, including AI, on sustainability efforts, discussing how they can enhance efficiency in achieving net zero goals. Additionally, we address the broader cultural and economic benefits of sustainability, underscoring the potential for businesses to lead positive change. Finally, we explore Planet Mark's brand evolution.

T2 · E15

26 jun 2024

36:39