Episode Summary

Finding great people has become one of the biggest challenges facing remodeling companies today. But what if the real question isn't "How do I find good people?" What if it's "Why would great people choose to work here and stay?"

In this episode, Greg sits down with Danielle Russell, President and part owner of Builder Funnel, to explore the future of talent, leadership, and company culture in the remodeling industry. Danielle shares how Builder Funnel has built an award-winning workplace culture while achieving remarkable growth, and why intentional leadership, mentorship, and transparency may be the ultimate competitive advantage.

Together, they discuss the widening labor gap, the importance of mission, vision, and core values, how open book management creates ownership, and why mentorship may ...