A story about picking a fight your biggest competitor cannot win.

This episode is for founders who believe the only answer to a bigger player copying them is to build faster.

Most founders fear the day the giant copies them.

It happened to Cyril Golub, CEO of Jinnify — Amazon shipped what they'd built within months. He'd spent twenty years inside e-commerce, long enough to know how marketplaces actually make their money.

So, his answer wasn't to beat them by building faster.

This inspired me to invite Cyril to my podcast. We explore why the strongest position isn't the one you defend, but the one your competitor cannot afford to take. Cyril shares what twenty years inside e-commerce taught him about reading a competitor. You'll discover what he saw in Amazon's business model that decided how he comp ...