Walking The Walk When It Comes To Legal BD: Practice What You Preach

What does it mean for business development professionals to truly practice what they preach? In this episode of The Legal BD Corner, host Ed Lovatt sits down with Brian Carrozza, Director of Client Development at Goulston & Storrs, who shares how living the advice he gives has shaped his career and his firm’s success.

Tune in to discover: ✅ Why modeling BD behaviors-like responsiveness, preparation, and visibility-builds trust and credibility with attorneys ✅ Practical strategies for BD teams to demonstrate client knowledge and preparation, both internally and externally ✅ Tools and shortcuts for mastering new practice areas and supporting attorneys across the firm ✅ The importance of mentorship, curiosity, and continuous learning in BD roles ✅ How building and maintaining your own professional network empowers you to better advise lawyers and drive firm growth

Brian’s candid insights and real-world examples offer a roadmap for BD professionals looking to lead by example and elevate their impact.

🎧 Available now wherever you get your podcasts.