"Stop worrying about what matters to you. Instead, worry about what it means from the customer's angle."

Your customer success team has a dashboard full of green metrics — meetings held, follow-ups logged, usage numbers trending up. Your client is about to churn anyway, because not one of those numbers has anything to do with why they bought from you in the first place.

Jennifer Doty spent over 20 years in Fortune 100 executive roles, including leading large operations teams at MetLife, before reinventing her career around a simple idea: the beliefs driving your team's behavior matter more than the frameworks you hand them. She's now in operations leadership at a 120-person technology platform, where she's had to align sales, product, and customer success around metrics that actually mean something to the client — not just to ...