We thought we knew what it took to run a successful soap business.

Turns out… we were wrong. 😂

After spending three episodes talking with Joanna Couch about scaling a soap business, manufacturing, equipment, batching, private label, hiring, consistency, and growing from a tiny 10x10 shed into a massive operation, we started questioning some of the things WE thought we knew.

And this episode is basically one giant Dirty Heifer confession session.

We talk about the soap business mistakes and misconceptions we had along the way—including:

🧼 Why having MORE products doesn't necessarily mean more sales 💰 Why making more sales doesn't always mean you're making more money 🏭 The equipment we bought because we were convinced we needed it 💼 Whether you really need to quit your day job to have a “real” soap business 🔥 How ...