What if getting bigger isn't actually the goal?

After two episodes of talking about massive production, scaling, private label, and what it takes to build a huge soap business, we're ending our three-part conversation with Joanna Couch—the Soap Gal—with a question that might surprise you:

Do you actually need to scale?

In the final episode of our conversation with Joanna Couch of The Soap Gal and Makers Haven, we're talking about something that doesn't get discussed nearly enough in the handmade business world: what success actually means—and whether bigger is always better.

Joanna has built an enormous soap manufacturing business, worked with major brands, taught makers how to scale, and spent years learning what it takes to turn a handmade business into  ...