Your soap can be amazing… but if your booth looks like a rummage sale, customers may never stop long enough to find out.

In this episode of The Dirty Heifers, we’re talking vendor booth design, merchandising, retail psychology, and what actually makes shoppers stop, look, and BUY.

We’re joined by Jessi from Create Along with Jessie, who brings nearly 20 years of vendor-show experience plus a background in interior design. She breaks down what makers are getting wrong—and what you can change without spending thousands of dollars on a fancy booth.

We talk about:

🐄 Why having a handmade product is no longer enough to make your booth stand out 🐄 The 3-second first impression at a vendor show 🐄 Why your booth needs a focal point 🐄 Displaying products vs. actually merchandis ...