The Super Bowl. Bad Bunny. Cultural backlash. Global expansion. This episode of The Chingona Chair breaks down one of the most important brand strategy moments of the year: the NFL’s decision to place Bad Bunny — the world’s most‑streamed male artist and the first Spanish‑language Album of the Year winner — at the center of its biggest stage.

Marketing experts Lilia Arroyo Flores (Dígame Consulting), Alex Garza (AGG Consulting), and Diana Sheehan (PDG Insights) unpack what the Bad Bunny controversy was really about, who fueled it, and why the NFL isn’t flinching.

We get into:

• Why the Bad Bunny backlash surfaced — and what it reveals about language, identity & xenophobia
• How the NFL is strategically targeting global growth in Mexico, Brazil, Europe & beyond ...