Fear isn’t just influencing Latino communities anymore — it’s becoming a mainstream economic force.

In this powerful episode of The Chingona Chair, Lilia Arroyo Flores, Diana Sheehan, and Alex Garza break down brand‑new data from PDG Insights revealing that 6 in 10 Americans — across all races — now believe ICE is active in their neighborhoods, even in places with no confirmed enforcement presence.

And perception is driving real behavior change:

• Consumers are shopping in‑store less
• Switching to retailers they perceive as “safe” or “welcoming”
• Supporting local businesses intentionally
• Rerouting their spending based on values, not just price or convenience

From Chicago to LA and New York, communities are adapting on their own terms — while brands a ...