Online Ads vs. Networking: Where Should You Spend Your Marketing Dollars?

Are you throwing money at marketing without knowing if it actually works?

In this episode of Business Brains & BS, Greg and Eric dive deep into the essential practice of testing and measuring your marketing efforts. Greg shares how tracking his client referral sources revealed a massive $100K+ return on a single $3K online listing—and how that shifted his entire approach to ad spending.

We break down:

• The "Test & Measure" Rule: Why 80% of marketing fails and how to find the 20% that builds your business.
• Online vs. Print vs. Networking: The real ROI behind digital ads, traditional billboards, and local referral groups.
• Intentional Marketing: How to calculate the hidden cost of your time when networking and building strategic partnerships.
• Targeting Your Ideal Client: Why offer-driven messaging always beats generic brand awareness for small business owners.

Stop guessing where your leads are coming from. Tune in to learn how to treat your marketing like math and make every dollar count!

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