🧠 How Can Marketers Use AI — Without Losing the Human Touch?

“What I would like to ask for our industry is to stop asking what AI can do and start asking what we can do with AI.” — Antonis Kocheilas

In this episode, Samraj Matharu speaks with Antonis Kocheilas, Global Chief Transformation Officer of one of the world’s leading advertising agencies – Ogilvy – to explore how AI is reshaping creativity, strategy, and storytelling.

Antonis shares how marketing is entering a new era — where automation, data, and human intuition must coexist. Together they unpack how brands can apply AI responsibly, preserve emotional storytelling, and lead in a world run by intelligent systems.

This conversation is essential for anyone shaping the future of marketing, creativity, or leadership in the age of AI.

EPISODE HIGH ...