🤖 WHAT WOULD YOU WANT AN AI AGENT TO BUY FOR YOU?

In this episode of The AI Lyceum Podcast, Samraj Matharu speaks with James Bentley — Director of AI Strategy at Awin (ex-Adobe ML) — to unpack how autonomous agents, real-time search, and ledger-based attribution could reshape the commercial internet.

James shares lessons from two decades in digital advertising, from early ML forecasting at Adobe to today’s LLM-powered discovery. Together, we dive into agent marketplaces, SEO for LLMs, tokenised value exchange, ethics (EU AI Act), security (agent traps), and the sustainability costs of “thinking” models.

FEATURED IN THIS EPISODE

0:00 ➤ Introducing James

3:14 ➤ Paris AI engineer conference: why 2025 feels different

13:53 ➤ James’s background (Adobe → Awin) & role lead ...