Technology does not have to be overwhelming, expensive, or reserved for the industry’s largest companies.

Eric Granata, MAS, founder of PromoPilot, joins the Promo Playbook to explain how suppliers and distributors can use automation, AI, and better data management to build more efficient and profitable program business.

Eric breaks down what happens behind the scenes when an e-commerce order moves from a company store to a supplier, why low-volume and one-piece orders can quickly erode profit, and how the right technology stack can reduce manual work without sacrificing accuracy.

The conversation also explores the importance of predictable shipping, clean product data, custom SKUs, business intelligence tools, and product information management systems. Most importantly, Eric explains why you do not need to be a programmer to b ...