What is promo, and who qualifies as a promotional products distributor today?

The promotional products industry extends far beyond traditional distributors and bulk orders. It includes independent business owners, home-based decorators, marketing agencies, event planners, printers, company-store specialists, e-commerce businesses, incentive companies, and niche distributors.

In this episode of Promo Supplier Playbook, Lisa Fosdick, Kim Ballerene, and Adrienne Barker, MAS, explore the different business models and sales channels shaping the promotional products industry.

Adrienne explains why promo is not simply “stuff with a logo.” Branded merchandise carries a message people can hold, wear, use, and remember. When selected strategically, it can build recognition, strengthen company culture, create connections, and insp ...