What does it really take for a supplier to stand out in the promotional products industry?

In this powerful episode of The Supplier Promo Playbook, hosts Adrienne Barker, Lisa Fosdick, and Kimberly Ballerene sit down with Josh Ellis, Senior Director of Media, Research, and Public Affairs at Promotional Products Association International, to unpack what suppliers of every size need to know about branding, research, networking, education, advocacy, and building real momentum in today’s evolving branded merchandise world.

Josh shares eye-opening statistics, behind-the-scenes insight into PPAI’s research, the real value of industry awards, why suppliers often focus on the wrong things at Expo, and how smaller brands can punch far above their weight.

If you are a supplier curious, scaling, or trying to build ...