Recorded live at SXSW 2026, Greg Off sits down with two of gaming's most influential leaders: Maya Rogers, President & CEO of The Tetris Company, and Shuji Utsumi, President & COO of Sega. Together, they explore how Tetris and Sonic have remained cultural icons for decades—and what it really takes to build entertainment brands that stand the test of time. From the origins of Tetris to Sega's modern revival, Maya and Shuji share stories from behind two of the world's most recognizable gaming franchises. They discuss the philosophy of "lore and innovation," the fan feedback that reshaped Sonic's movie debut, the Tetris film, brand collaborations, licensing, transmedia storytelling, and why authenticity matters more than ever. In this episode:

• How Tetris has stayed timeless for more than 40 years
• Sega's strategy f ...