Michael Yum went to UC Santa Cruz to study film, got pulled into the games industry through EB Games, and eventually borrowed money from family to fly to South Korea alone and convince Pentavision to let him publish DJMax in North America.

Today, he's the CEO and co-founder of PM Studios — a developer, publisher, and physical distribution powerhouse behind more than 100 games a year, including the North American physical releases of Black Myth: Wukong, Honkai: Star Rail, and Zenless Zone Zero.

In this episode, Greg and Michael discuss:

• The gamble that launched PM Studios • Why Sony said yes after Nintendo said no • Building one of the biggest physical game publishing businesses in the world • The lawsuit that nearly ended everything • Why making Barbie games helped save the co ...