Cord Smith has had one of the most unconventional careers in the games industry. From writing for the Official Dreamcast Magazine to leading marketing and production teams at SEGA, Ubisoft, and Square Enix, he's experienced nearly every side of game development before founding Inevitable Studios.

In this episode, Greg sits down with Cord to discuss how one cold email launched his career, witnessing SEGA's transition from console manufacturer to third-party publisher, helping Guillaume Provost build the foundation for Compulsion Games, and creating King's Tale: Final Fantasy XV—the only Final Fantasy title developed by a Western studio.

They also dive into the realities of starting an independent game studio in today's market and the inspiration behind Always In Mind, Inevitable Studios' debut title. Inspired ...