"If you count on the market to deliver leads when times are good, you better count on it to take those leads away when times are bad." James Shaw pulls straight from MREA page 99 to expand on Kym Wallace's now-famous line from the day before: real estate will reward you, but only if it catches you working. Agents open the call with practical advice for a newer agent going full time, get a coach, hire help with paperwork instead of processing your own files, treat the office like a job you show up to, and don't skip DTD2 even when it feels small. Then the conversation turns to what "working" actually looks like day to day, planting seeds even when the results aren't immediate, being purposeful with exactly who you ask for referrals and why, and finding lead gen moments everywhere, from Home Depot to a random knock at the front door. Honest talk ab ...