In this episode, we explore how Tata Realty partnered with Paytunes to engage high-intent homebuyers across Kolkata and West Bengal through a 30-day digital audio campaign—delivering a 1.15× uplift in Listen-Through Rate (LTR) and a 3.2× increase in CTR.

Using multilingual 30-second audio creatives, precise geo and device targeting, and companion banners across platforms like JioSaavn, Wynk, Pocket FM, and Zenoradio, the campaign strengthened brand consideration while driving meaningful traffic. We break down city-wise LTR performance, mobile-first insights, timing strategies, and how real-time optimisation helped convert attention into action.

A focused case study on how audio-first marketing can drive measurable eng ...