In this episode, we break down how Health & Glow partnered with Paytunes to run a focused 10-day digital audio campaign—achieving a 1.04× uplift in Listen-Through Rate (LTR) and a standout 2.33× increase in CTR, while maintaining stable reach.

Using 30-second in-stream audio ads with companion banners across platforms like Wynk, YouTube Music, JioSaavn, and Pocket FM, the campaign targeted urban female audiences (28–35) on premium devices. Localized offers—such as 20% extra off in Bengaluru—played a key role in driving higher engagement and action.

We explore geo-wise performance, mobile-first insights, timing optimizations, and why audio proved highly effective for beauty and wellness brands in a cluttered digita ...