In this episode, Jake explores the critical STRATA layer called Reframe and how shifting perspective on pricing, objections, and value can transform your sales conversations.

You’ll learn:

• Why it’s never about price alone, but about the perceived value and the cost of inaction.
• How to separate the concepts of worth, price, and value and charge accordingly.
• Techniques to reframe client objections like pricing by highlighting losses or gains differently.
• Why winning every deal isn’t realistic, and how accepting that mindset frees you to move forward confidently.
• Real-world examples of reframes that help prospects see your offer from a new, more favorable angle.
• How reframing can also reshape your own thinking about pricing and confidence.
• Ways to frame pricing comparisons that emp ...