The NFL has finally arrived in Australia — but could Australia actually be getting the better deal?

Scott Keenan looks at how the NFL’s enormous content ecosystem is showcasing Melbourne and Australia to an American audience, why the San Francisco 49ers have spent the week behaving like a local club, and whether the Los Angeles Rams’ late-arrival strategy makes sense commercially as well as competitively.

The episode also compares NFL Melbourne with the NRL’s Las Vegas experiment and looks at the other side of the deal: why the NFL is investing in Australia, how international expansion fits into its long-term growth strategy, and why turning casual fans into lifelong customers matters far more than the ticket revenue from one game at the MCG.

Questions this episode explores:

• What  ...