Inside Story: How did the NRL land a record $5 billion TV rights deal with Nine and DAZN—and how serious was Amazon's rival bid?

In this episode of Moneyball: The Business of Sport, host Scott Keenan sits down with Sam Buckingham-Jones, media and marketing reporter at the Australian Financial Review, to go behind the story of one of the biggest sports media negotiations Australia has ever seen.

For months, Sam was one of the journalists leading coverage of the NRL media rights negotiations, following every twist and turn as Nine, DAZN, Amazon and other broadcasters considered the future of rugby league on television and stream ...