For the first time in 40 years, Scottish football has had something different: hope.

In this episode of Moneyball: The Business of Sport, Scott Keenan breaks down the incredible Scottish Premiership title race between Hearts of Midlothian, Celtic and Rangers — and why Hearts’ shock challenge may have changed Scottish football forever.

From Ted Lasso’s iconic “Believe” message to the commercial realities of modern sports broadcasting, this episode explores why unpredictability, jeopardy and competitive balance are some of the most valuable assets in global sport.

Scott is joined by BBC Scotland senior sports journalist Paul Barnes to unpack:

• Hearts’ remarkable 2025-26 Scottish Premiership campaign
• Celtic’s dramatic comeback to win the title
• Why the Scottish football title race suddenly captured global a ...