What is Nine Entertainment really building with its latest sports rights deals?

In this episode of Moneyball – The Business of Sport, Scott Keenan is joined by Tim Burrowes from Mumbrella to unpack Nine’s acquisition of the National Basketball League free-to-air rights and its major new deal with Netball Australia.

This isn’t just about adding more sport to the schedule.

It’s about building a portfolio of audiences—premium, consistent, and highly targeted—designed to attract different types of advertisers across the year.

🎯 In this episode:

• Why live sport is becoming the most valuable asset in media
• How Nine is building a tiered sports portfolio
• The real commercial value of NBL and netball
• Why advertisers care about cons ...