In this episode, I introduce you to Ted McLyman.

If spending smart were just about willpower, you’d be rich by now. The financial industry treats you like a robot, assuming you’ll always make the logical choice. But as you know, a ,"Sale" sign can defeat a logical plan in seconds.

Ted used to be a financial advisor, but not anymore. He stopped pushing people into one-size-fits-all plans. He created a system that uses behavioral science to make smart spending easier.

Before becoming a 'Reformed Financial Advisor,' Ted served as a US Marine Corps Lieutenant Colonel and an Economics Instructor at the U.S. Naval Academy. His experience spans from combat zones (Desert Storm, Urgent Fury) to the boardroom, where he served as Aide to the Assistant Secretary of the Navy for Financial Management.

Post-service, Ted managed money as  ...