Using RFM Segmentation in eCommerce | Valentin Radu, CEO @ Omniconvert | Marketers Mastermind EP 7

RFM segmentation is a method that allows you to analyze your customers based on three main variables: recency, frequency, and monetary value.

Valentin Radu, CEO of Omniconvert, puts forward the case that segmenting your customers based on their historical transactional data enables you to optimize customer loyalty and lifetime value.

We'll be discussing the merits of utilising RFM segmentation for your store as well as when (and if) it's not applicable to all D2C brands.