eCommerce on Fire Episode 16 🤑🛒🔥 - Building the Glam Wax Empire with CEO Christie Stapleton

Glam Wax is one of the UK's fastest-growing fragrance companies.

In just over 2 years, CEO & Founder Christie Stapleton has moved from her kitchen apartment to over 3,000 sq ft of facilities to accommodate the demand for her homemade wax melts and candle ranges.

In this interview, Christie discusses:

- How she sold over 150 products over a couple of days which allowed her to see a clear product-market opportunity and fit

- Using Instagram influencers to grow the brand

- Why Glam Wax is investing in organic SEO for long-term results in light of the new iOS 14 privacy updates potentially harming their acquisition strategy

- How Glam Wax approaches its Facebook & Google Ads strategy with low ticket items and increases their Average Order Value (AOV) with upsells and Shopify apps

Learn more about Glam Wax here: https://glamwax.co.uk/