One of the most disruptive speakers in eCommerce right now, Jon Ivanco joins Adam to share his opinion on the state of our industry in 2021 and why most conventional marketing metrics and KPIs are bullshit and affecting our ability to build brands for the ages.

Jonathan discusses:

- Customer journey vs Company journey

- Why eCommerce is fucked up right now and needs a drastic change for businesses to survive

- How to stand out in a commoditized space

- How to leverage owned marketing in a way that drives LTV and customer experience

• Why co-marketing is such an underutilized feature in eCommerce and how to approach it in your post-purchase journey