In this episode of Life Sciences Sales Lab, Dr. Shannon Gregg is joined by Karen Tkaczyk, Ph.D., growth leader at Vista Tech Life Sciences, to explore what it really takes to build trust and drive growth in today's global life sciences industry.

Karen shares how language, regulatory compliance, and localization play a critical role in bringing therapies and innovations to markets around the world. Together, they discuss why selling in life sciences is fundamentally different, how AI is changing sales outreach, and why authentic relationships matter more than ever.

From navigating global content challenges to balancing technology with genuine human connection, this conversation is packed with practical insights for sales professionals, marketers, and leaders across the life sciences ecosystem.

In this epi ...