Notas del episodio
Most coaches who struggle to build a thriving practice aren't missing a strategy. They're missing an honest account of what the journey actually looks like from the inside — the misunderstandings, the self-judgment, the money stories, and the slow, unglamorous work of becoming someone whose business can actually grow. Ankush Jain spent six years writing that account.
Ankush is the founder of the AJC Coaching Career School, author of Awakening the Coach Within and Sweet Sharing, and one of James' own coaches and mentors. In this conversation, he and James explore what the coaching journey actually looks like beneath the surface — why most coaches are living in a world of made-up meaning about money, rejection, and success without realizing it, and how the path to a thriving practice runs directly through the inner work most people are quietly avoiding.
They also get into what kept Ankush writing a book for six years, the role self-forgiveness plays in building something sustainable, and why the judgments we hold of others are almost always mirrors for the judgments we hold of ourselves. Ankush closes with a simple but direct message to every coach who's considered giving up: stay on the path. The world needs good coaches — and it's a win for everyone when you do.
If you've been working hard at your practice and wondering whether it's supposed to feel this hard, this conversation offers something rare — an honest look at the journey from someone who has been all the way through it.
If this resonated and you're ready to explore what's possible for you and your business, reach out to James at JMWightman.com.
Connect with Ankush: ankushjain.co.uk
Connect with James: JMWightman.com
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