Compass Conversations host Jared Klein sits down with Maria Coukoulis, Chief Operating Officer and Head of Public Relations for Spears Group, to discuss public relations, team operations, 30A real estate, social media, AI, systems, Three-Phase Marketing, and running a real estate business like a true business.

Key Takeaways

1. Use PR to Build Authority

Maria explains that PR is not only for record-breaking listings or major national publications. Local and regional media can help agents become trusted market publications. Local and regional media can help agents become trusted market voices in their own communities.

1. Make Yourself Useful to Reporters

Maria encourages agents to identify local reporters, introduce themselves, and offer helpful real estate insight. The goal is to become a reliable sour ...