How to Position Your Business as Number One and Escape Price Competition teaches you how to create a narrow category in which your business becomes the preferred expert.

Generic businesses are easy to compare by price. When customers believe that several providers offer the same thing, the cheapest option often wins. A specialist with a clear, valuable position can compete on expertise, results, quality, and trust instead.

TJ Walker explains how to define a market tightly enough to become exceptional without making dishonest claims. You will also learn why premium positioning can attract customers who respect your expertise, follow your process, pay reliably, and refer similar clients.

This episode of How to Start Your Own Business: Get Paying Customers First is part of the Ultamize Personal Development Podcast Network.

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