How to Explain Your Business in One Sentence and Choose a Profitable Niche shows you how to make your offer easy to understand, remember, and recommend.

When your explanation includes several services, multiple audiences, and repeated phrases such as “and also,” potential customers struggle to understand what makes you different. They also struggle to refer you to someone else.

TJ Walker provides a simple positioning exercise: state what you do, whom you do it for, and what result the customer receives. You will also learn why specialization can increase credibility, improve referrals, sharpen your skills, and reduce price competition.

This episode of How to Start Your Own Business: Get Paying Customers First is part of the Ultamize Personal Development Podcast Network.

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