Most business owners think their exit comes down to timing, valuation, or finding the right buyer. In reality, the biggest factor is much simpler — and often ignored: marketing.

In this episode, Shaun sits down with marketing expert Ken Countess to break down the biggest marketing mistakes small business owners make today. From email marketing and social media to AI, SEO, and Google visibility, this conversation reveals how weak marketing quietly destroys business value long before an owner ever tries to sell. If you want a business that buyers actually want, it starts with how you show up in the market right now.

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