60% CAC Down. $45M ARR Up. This i...

60% CAC Down. $45M ARR Up. This is How Veed Did It.

GTM GURUS UNPLUGGED por Oyinkro
T1 · E1
10 jun 2026
34:41

Notas del episodio

$45M ARR. 60% CAC slashed. The secret? BRAND.

Lisa Vecchio, Senior Director of Marketing at Veed.io, is pulling back the curtain on the exact GTM playbook turning brand into their biggest growth lever, AI ads that convert, founder-led content, and signal-based plays that find high-value prospects before the competition does.

No fluff. No theory. Just the raw strategy from someone actually doing the work. If you're still betting on ad spend , this episode will change how you think about growth. 🔥

https://www.veed.io/

https://www.linkedin.com/in/oyinkro-creativevideographer/

https://www.linkedin.com/in/lisavecchio/

Palabras clave

GTM Strategy
Startup
Startup Growth
B2B
Marketing
B2B Marketing
Go-To-Market
Founder Playbook