GTM GURUS UNPLUGGED | Podcast en RSS.com

GTM GURUS UNPLUGGED

GTM GURUS UNPLUGGED

por Oyinkro

Mercadotecnia Tecnología

Temporada 1

20 Years Scaling GTM to £12M+ ARR - What Actually Works | Donna Owen

GTM Gurus Unplugged. Pure playbooks. No fluff. Five questions. Thirty-minute episodes. We sit down with the sharpest GTM leaders, founders, and operators actually doing the work — and pull out the exact strategies they're running right now. Every episode decodes one specific piece of the growth machine: brand, pipeline, sales orgs, AI, customer success, distribution. Built for founders and marketers who want the real playbook - not the podcast circuit soundbites. New episode every week. Pilot season live now. Hosted by Oyinkro - the video-led GTM growth partner for European B2B SaaS.

Build in Public or Stay Behind

They went to Palo Alto to count Cybertrucks. 👀 Not to build a startup. Just to make a fun video, spot a Cybertruck, buy a Tesla share, see if it goes viral. Then came the manual scrubbing. The frame-by-frame hunt. The part nobody tells you about when they say "just make more content." Adish Jain thought: surely AI can fix this. That one moment turned into Mosaic, a YC-backed agentic video platform that killed the timeline and replaced it with a canvas of agents that runs your content workflow for you. And honestly? This is the conversation we needed to have. Most teams aren't losing the content game because they lack ideas. They're losing it because the production process is eating them alive. That's Dead-End Content, and it's not just a messaging problem, it's a systems problem. The fix isn't working harder. It's building a workflow that runs without you.

Get Out Of Calendar Jail

Most founders wait until Series A to think about brand. By then the market's already moved on. Dan Bulteel didn't wait. Ex-Global Head of Social at TikTok and adidas, now building Meet-Ting, the AI scheduling assistant that kills the calendar link for good. CC it into any email thread. It reads the conversation, checks availability, proposes times, books the meeting. No dashboards. No logins. Radical simplicity by design. £289K raised. Oversubscribed. Backed by Google's AI Startup Program. And built on the same belief KV runs on: brand is distribution, and the founders who treat it as infrastructure from day one win faster and spend less to do it. No fluff. No feature bloat. Just a founder who gets it. 🔥

Embarrassment is the cost of entry

€425K raised. A Dragons' Den pitch. And a Steven Bartlett co-sign. Amelia Miller, Co-Founder of ivee, the UK's leading AI upskilling platform , didn't build brand by waiting until it felt comfortable. She built it by showing up before she was ready, posting before it was polished, and getting her founder in front of the camera when everything in her wanted not to. In a world drowning in AI tools and Silicon Valley noise, ivee cut through by doing something most SaaS founders refuse to do: embrace the embarrassment and build in public anyway. No fluff. No theory. Just the raw playbook from a founder who pitched the Dragons, landed government backing, and proved that without a face behind the brand .........you're just a logo. 🔥

Your Lead List Is Already Dead

Outbound is broken. The teams winning pipeline right now aren't sending more emails , they're finding buyers at the exact moment they have a problem. Andy Toizer, Head of Growth at Freckle.io, is pulling back the curtain on the signal-based GTM playbook helping non-technical teams unlock revenue hiding in data they already own. Better qualification, smarter timing, and the exact 30-day experiment that proves timing beats volume every single time. No fluff. No theory. Just the raw strategy from someone who runs these workflows himself, every single day. If you're still scaling outbound by adding volume, this episode will change how you think about pipeline. 🔥

60% CAC Down. $45M ARR Up. This is How Veed Did It.

$45M ARR. 60% CAC slashed. The secret? BRAND. Lisa Vecchio, Senior Director of Marketing at Veed.io, is pulling back the curtain on the exact GTM playbook turning brand into their biggest growth lever, AI ads that convert, founder-led content, and signal-based plays that find high-value prospects before the competition does. No fluff. No theory. Just the raw strategy from someone actually doing the work. If you're still betting on ad spend , this episode will change how you think about growth. 🔥 https://www.veed.io/ https://www.linkedin.com/in/oyinkro-creativevideographer/ https://www.linkedin.com/in/lisavecchio/

It's Time to Cook

"Embarrassment is the price of entry - and most people just aren't willing to pay it." Steven Bartlett 6 episodes. 5 questions. 30 minutes. No fluff. GTM Gurus Unplugged is the micro podcast decoding the go-to-market strategies being used right now, straight from the founders and GTM leaders actually doing the work. From hitting a $40M year, to AI ads slashing CAC by 60%, to turning teams into social selling machines, this is the real playbook. Unfiltered. Brought to you by KV. Built for founders who are ready to cook. Season 1 drops next week.