Notas del episodio
Why do B2B teams today have more tools, more people, more dashboards… and still miss pipeline targets?
In this episode of Growth Digger, Akanksha Dass (Director of Marketing & Communications at Growth Natives) sits down with Abeer Aulakh (Director of Marketing at DiGGrowth) to unpack a growing problem in modern B2B organizations:
Teams are overbuilt… but underperforming.
From bloated martech stacks to misaligned incentives and fragmented ownership, this conversation breaks down why complexity is hurting performance—and what high-performing teams are doing differently.
💡What you’ll learn in this episode:
✓Why “overbuilt ≠ optimized” in B2B teams
✓How tool overload and over-specialization reduce efficiency
✓What high-performing teams do differently to drive revenue
💡 Key takeaway:
✓You don’t win by adding more tools, more roles, or more dashboards.
✓You win by aligning better, simplifying systems, and focusing on revenue.