What happens when content creation becomes too easy?

In this episode, Abeer Aulakh sits down with Akanksha Dass to unpack a growing but often overlooked challenge in modern marketing — prompt fatigue and brand drift. As AI makes it easier to generate content at scale, teams are facing new problems around clarity, consistency, and creative ownership.

This conversation explores how over-automation can quietly weaken brand identity, why “more content” doesn’t always mean better performance, and how teams can build systems that balance AI efficiency with human direction.

If your content engine feels fast but slightly off, this episode will help you understand why — and what to do about it.

Key takeaways:

✓Why prompt fatigue leads to decision exhaustion and reduced clarity

✓How brand drift happens gradually ( ...