Welcome to a classic podcast swap! I'm sharing an episode from Joe Casabona over at How I Built It because it's incredibly useful for you in your business and brand-building journey.

In this sneak peek episode, Joe chats with Dr. Shanté Cofield on a ton of helpful stuff. Let's peep the highlights:

• On imposter syndrome: We need to get objective and trust the data. It’s easy to get down on yourself, not want to brag, and feel like you’re not the real deal. But you need to listen to what people are telling you. If you help them, you are helping.
• It’s easy to want to talk implementation of your new business or content because that’s concrete. But you need to define your values first. Without values, you are directionless.
• On values: value-based marketing  ...