Deep Dive: What Happens to Your Core Web Vitals When the Page Loads Before the Click

One browser API can drop p75 LCP from 1,800ms to 320ms with no image work, no CSS surgery, and no server migration, and Google Search itself started using it to prefetch results before you click. This episode is a practical guide to the Speculation Rules API for SEO teams: why your field data moves in Search Console even when lab scores do not, which URL patterns are worth prerendering versus prefetching, how the eagerness setting decides your server bill, how to measure the win in CrUX and GSC, why search crawlers ignore your speculation rules entirely, and when this is the wrong tool for the job.

Read the full article on the Search Agency blog: https://search.agency/blog/speculation-rules-api-seo

This podcast is hosted by Ridho Putradi S'Gara, founder of Search Agency, the AI Search agency that engineers your brand into the answers AI assistants give your customers.

Note: This episode was generated by Google's NotebookLM based on the original written article from the Search Agency blog.