Fashion Talks with Matt Licari & Eddy Scudo — What Makes an Editorial Image Work

What actually makes a fashion image work – and why so many don’t?

In this episode of Fashion Talks, New York–based photographer Matt Licari and hair artist Eddy Scudo break down how editorial images are created, evaluated, and often fall apart.

They talk about the realities of working on unpaid editorials, where the only thing you take away is the image itself – and why that makes every decision on set matter.

The conversation covers:

– how ideas turn into editorials (even from the simplest starting point)

– why strong images don’t depend on budget

– the role of the full team behind every shot

– how lack of clarity affects the result

– why assistants and structure are essential for creativity

– what actually makes an image stand out

– how professionals review and select work

They also share practical insight from years of experience on set – from managing creative energy to capturing the exact moment that makes an image work.

Flying Solo Fashion Talks is a series of conversations with industry professionals who shape how fashion is created and seen.