What does it mean to create fashion today?

In this episode of Flying Solo Fashion Talks, Stuart Trevor – founder of AllSaints – talks about how the rules of the industry have changed.

From building and selling a global brand to launching his new label in 2023, his focus has shifted toward one core idea: working with what already exists.

In this conversation, we cover:

– why overproduction defines today’s fashion industry

– how circular models are changing the way brands operate

– the reality of waste across both fast fashion and luxury

– repairing, relabeling, and rebuilding garments instead of producing new ones

– working with deadstock, unsold inventory, and returned pieces

– the challenges of sourcing and scaling this model

– why creativity today is about limitation, not excess

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