Benjamin Dennehy is a sales coach and self proclaimed 'UK's Most Hated Sales Trainer'

This was brilliant. Benjamin came on to share his contrarian views about the sales industry as a whole, why he thinks there's nothing professional about it, his ethos on how to actually be better at sales and why nobody actually wants a career in this industry.

Expect to learn:

• The meaning behind his ethos of 'Do less, but better, on purpose, for more'
• Why elevating sales teams isn't an event, it's a process
• The sales director bottleneck and why he's never had coaching requests from sales leaders, only team members or managing directors
• Why being trusted is far more important than being liked
• The importance of removing yourself from the outcome of a sale

And much, much more. ...