Why would a real estate company spend money buying hundreds of people ice cream without handing out business cards, displaying QR codes, or asking anyone for business? Because sometimes the best thing you can do for your business is simply love on your people.

In this episode, Todd and Ian Daniels pull back the curtain on one of our favorite annual traditions: our client ice cream party. What started years ago with around 40 people has grown into an event that can bring together 150–200+ clients, families, friends, team members, and referral partners.

But this episode really isn’t about ice cream.

It’s about building a real estate business where your relationships with clients go WAY beyond the transaction.

We talk about why we intentionally don’t turn this event into a sales pitch, how events like this give our ...